Discover key insights to help you transform your local business partners into a powerful salesforce for your brand
Brands are investing more than ever in co-op marketing programs, yet local business adoption is at an all-time low. Our research reveals that mismatched priorities, miscommunication and outdated mediums are to blame.
Brands have a huge opportunity to transform co-op marketing efforts and empower their partner networks by embracing the shift to digital marketing.
Explore why co-op marketing programs fail, as both brands and local businesses weigh in on top barriers to success
Discover the most impactful digital marketing channels for driving local sales opportunity
Free download includes insight on how co-op marketing has evolved between 2012 and today, and evaluates emerging opportunities