We surveyed more than 500 small and local businesses across the United States in October 2017 to understand how they are preparing to drive in in-store sales during the holiday season.
Get your copy of our eBook to better understand consumer expectations during the holidays (and all year 'round) plus suggestions for retailers to consider when planning for Q4 success.
Recognize your Brand Partners
While some retailers are losing out on ways to join forces with Amazon, they are still missing a huge opportunity to align their marketing priorities with their top brands. According to our survey, more than 60 percent of small and local business owners are failing to use brand marketing assets – and it isn’t just this survey pool.
Large U.S. brands allocate $36 billion in co-op marketing funds to be spent through their local partners for marketing initiatives, yet about $14 billion of it goes unredeemed at the end of the year.
Three steps for harmonizing your marketing with your brands: