Car buyers today are almost constantly connected to the Internet given the rapid adoption of mobile technologies, especially smartphones. These always-on devices and their convenience have given rise to new consumer behaviors that span from multi-screen viewing and browsing, to shopping research and local searching.
Many local dealers feel they are against the ropes as they battle for car buyers' attention. Don't throw in the towel. In reality, these behavior changes provide new opportunities to engage and attract qualified leads to your dealership.