Around the nation, we’re seeing brands shift from a “one-size-fits-all” approach to marketing to a consumer-based approach rooted in physical location.
In fact, two out of three brands now utilize localized advertising as a means to better segment their audiences in order to serve contextually relevant ads that resonate with better with local markets.
Why? Localized advertising offers brands a superior ROI and better addresses the needs of an increasingly mobile and on-the-go consumer. It appeals to a sense of urgency inherent to local search, and it helps marketers cut through the noise with a personalized touch.