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KeepING It Local: The Importance Of LocaliZATION FOR BRANDS 

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Localized advertising is no longer just for small business. 

Around the nation, we’re seeing brands shift from a “one-size-fits-all” approach to marketing to a consumer-based approach rooted in physical location.

In fact, two out of three brands now utilize localized advertising as a means to better segment their audiences in order to serve contextually relevant ads that resonate with better with local markets.

Why? Localized advertising offers brands a superior ROI and better addresses the needs of an increasingly mobile and on-the-go consumer. It appeals to a sense of urgency inherent to local search, and it helps marketers cut through the noise with a personalized touch.

Still not convinced? Download this infographic to see the data on localized marketing.