If you don’t, your brand can miss out on attracting local in-market shoppers. Just because you invest in your brand nationally online doesn’t mean that a consumer will be able to find your products and services when they are ready to buy in their hometown.
Local partners are often reluctant and ill-equipped to evolve their marketing. This can be frustrating to brands. How can you get them in the ring and be online champions? The title match is about to start online locally—are your partners ready?