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WHAT BRANDS GET WRONG ABOUT LOCAL MARKETING

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When it comes to consumer markets, one size marketing no longer fits all.

Consumers live, work, and spend in their local communities and despite e-commerce trends, the market for a wide range of services and products will continue to exist at the local level.

This means multi location brands have to view each location as a distinct entity that requires individualized attention in terms of marketing. The traditional 'one-size-fits-all' local marketing approach is no longer effective.

Download this ebook to learn: 

  1. The difference between local and localized marketing—this is what most brands get wrong.
  2. The benefit of localizing the structure, content, and execution of marketing campaigns for brands.
  3. What a localized ad campaign looks like on different media channels.